ANSWERS

1: Amar Gopal Bose on Bose Corporation (1964).

2: Lacoste.

3: Tampoons [NB: After the war, Kimberly-Clark--finding itself deluged with excess bandages--decided to follow the nurses' example and marketed the bandages to menstruating women. Thus, the modern tampon was born.]

4: Liquid Paper [NB: Michael Nesmith?s mother, Bette Nesmith Graham, was the brain behind Liquid Paper, which was originally called "mistake out."]

5: Kari-Out Soy Sauce Packets [NB: Howard Epstein, the founder of Kari-Out, had used plastic sheathing to package freeze-pops early in his career and realized the packets would be perfect for soy sauce.]

6: Steinway Piano [NB: Heinrich Engelhardt Steinweg fought against Napoleon?s forces at the Battle of Waterloo in 1815.]

7: Sweet ?n Low [NB: Sweet 'N Low came from founder Ben Eisenstadt's favorite song, "Sweet and Low," which was based on Tennyson's poem of the same name.]

8: Scrabble [NB: Alfred Mosher Butts failed in his early attempts to sell his game, which was called Criss-Cross Words before being renamed as Scrabble.]

9: Tropicana [NB: Anthony Rossi, who came to the United States from Italy in 1921, first shipped citrus fruits from Florida to New York City department stores. He later moved into the juice business.]

10: Necco Wafers [NB: During the war, the U.S. government bought out a major portion of Necco's supply to give GIs in the field a sure source of calories.]

11: Chelsea Milling?s Jiffy Muffin?s Mix [NB: In 1930, Mabel Holmes was inspired to come up with a ready-to-make baking mix when she noticed a neighborhood boy, who was being raised by a single father, eating a dry, hard homemade biscuit.]

12: Phillips Screws [NB: GM may have been first, but the new screw caught on quickly: By 1940, 85% of the screw industry had licensed the Phillips design, and almost the entire automotive industry had shifted to using it.]

13: Louisville Slugger Baseball Bat [NB: In 1905, Pittsburgh Pirate Honus Wagner signed a contract allowing J. F. Hillerich & Son to use his signature on a bat, launching Louisville Slugger's legendary hallmark.]

14: Brunswick Billiard Tables

15: Barbie

16: UPS (United Parcel Service by James Casey)

17: Holiday Inn (Kemmons Wilson) [NB: His draftsman Eddie Bluestein named it after the title of a Bing Crosby film he had seen the night before the presentation.]